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the backpack is practical and mobile.mcm online shop by the 1990s, mcm had more than 250 stores across the world and its advertising campaigns, shot by herb ritts, featured cindy crawford naked but for an mcm bag. with a hint of louis vuitton about its repetitive patterns, the bags were popular in the 1980s, when diana ross used its suitcases on tour, while trunks were carried by obsequious porters on dynasty as a signifier of wealth and success. according to the company's winningly titled chief visionary officer, sung joo kim, its success so far has hinged on the understanding of major developments in the luxury market. kim believes the success of the company's rucksacks backs up her theory about the new "global nomad" consumer. [mcm bag black] beyond in-the-know fashion and streetwear circles, most uk consumers are unfamiliar with the brand.
"it's ironic that a handbag business is [selling so many] hands-free bags," she says, "but it makes sense from a socio-economic view. mcm shopper they know their growing customers are rich asians and russians," she says; designs are becoming more globalised. it could be adorned with metal rivets or covered with menacing-looking spikes. after changing the name (it is now known as modern creation münchen) and hiring adidas global creative director michael michalsky to create sporty, dynamic, youthful designs, it boomed. [mcm shopper] on celebrities ranging from cristiano ronaldo to beyoncé to rihanna, maybe, or on the backs of fashion students.